Stop and think...are you really making the most of the content you're capturing?

If you're low on budget, your best asset isn't money; it's the content you're not using.

When you film content, A LOT of it will end up on the cutting room floor. You take 5 minutes of footage for a video, and it gets cut down to 30 seconds.

But these cutting floor clips present a golden opportunity … more content. And more content means more posts, which means more reach, which leads to more exposure. You get the picture?

This is an important concept in creating content: A good idea should never only be one post 🤯

Here are 3 ways you can repurpose unused footage you took of your best-selling product

1. Show off your expertise

Film yourself with your best seller and share your insights with your audience.

2. Provide industry insight

Share your everyday challenges. They might seem mundane, but for a customer, you're being vulnerable and honest.

3. Be honest about making mistakes

Tell a story about a time you messed up. Sharing these mistakes will help to humanise your brand.

4. Reflect on your journey

Share the nerves you felt when you introduced this product. You had no idea then that it would become the success it is today.